(Gurudev's address from the World Forum for Ethics in Business in Brussels, Nov.19)
What can uplift the society?
Usually the youth are of the opinion that you can't succeed if you are not unethical. Now, people are becoming more aware after the crisis.
In Chinese, the same word means crisis and opportunity. Recently a prominent businessman in India was asked why he doesn't take bribes. He replied that he wants good sleep. What people are looking for is an example. Many people can describe crisis, but only few can turn it around. Good ethics gives good sleep and good profit.