Ms. Pacita Juan
A business can only be sustainable if it has the 3 legs to stand on – Financial profitability, brings social change and environmental responsibility. Having a website is a best step to advertising, your magazine to the world. By using social media, we are able to use less paper and our reach is far better. Websites help women suppliers in remote villages to sell their products through stores and through the internet. Most of them have on-line stores.
They have e-mail campaigns to advertise products ECHO means – Environment, Community, Hope and Organisation. They have Women's day and Earth day events. They market to women, buy from women and harness the power of the woman; the buying power of women to spread it to all communities. The stores are eco-friendly. They use old magazines to make paper-bags. They use LED and CFL lights in all their stores. Use fans instead of a/c. They also wanted to eat healthy and have ayurveda and yoga, so they grew their own vegetables. They also promote the use of electric vehicles.
Sound Bites
- A business can only be sustainable if it has the 3 legs to stand on – Financial profitability, brings social change and environmental responsibility.
IWC 2012 Reflection