March 17, 2010
New Delhi, Delhi, India
His Holiness Gurudev Sri Sri Ravi Shankar launched The Meri Dilli Meri Yamuna (MDMY), on 17th March 2010 in New Delhi. MDMY is the seven-month campaign to clean the Yamuna and aims to make a difference to Delhi and NCR. Thousands of people turned up at Purana Quila to become a part of the event. Hundreds of NGO’s, organizations and corporate are part of the initiative. Many dignitaries, politicians, businessmen and corporate heads were also a part of the event.