Skate. Play. Love. Spiritual Leader Gurudev Sri Sri Ravi Shankar Spreads Positivity in MTV’s “Rob Dyrdek’s Fantasy Factory”

Los Angles, United States
August 18, 2010

Gurudev and Rob Dyrdek Enlighten Viewers with a Fresh Perspective on Happiness in “Rob Dyrdek's Fantasy Factory” Airing August 23rd 9:30pm ET/PT on MTV

One skates, the other meditates, but when they come together on August 23rd at 9:30pm ET/PT in MTV’s “Rob Dyrdek’s Fantasy Factory”, they share a similar mission of inspiring and empowering today’s young adults. In a meeting of two distinctly different minds, iconic spiritual leader and global humanitarian Gurudev Sri Sri Ravi Shankar and professional skateboarder and reality TV entrepreneur Rob Dyrdek provide complementary insights on masterful living.

Dyrdek applies the same infectious energy that he displays during skateboarding to his passion for philanthropy through the Rob Dyrdek Foundation, which is dedicated to building skate plazas for the world’s youth to safely enjoy.

“Inner peace is the path to global peace. When we understand that our very existence is love, we can change the world. This must be a collective knowing,” says Gurudev. “Rob is a role model for the youth as he channels his talents and dynamism to not only realize his own dreams but to also uplift the community through selfless service.”

Recently named the fifth most influential person in India by Forbes Magazine, Gurudev Sri Sri Ravi Shankar has touched the lives of over 300 million people worldwide through his transformative breathing and meditation programs and global service projects. Shankar reaches college students and young professionals through YES Plus, a profound leadership and self-development workshop that has been taught at universities nationwide including Harvard, Stanford and Columbia.

In “Rob Dyrdek’s Fantasy Factory” August 23rd episode , Rob challenges his manager, Jeremy, to a happiness contest, when he discovers that Jeremy is a devout follower of Indian spiritual guru, Gurudev Sri Sri Ravi Shankar and that Jeremy considers Rob's version of happiness only "transitory." He agrees to take a spiritual journey with Jeremy, as long as Jeremy agrees to take part in some good, old-fashioned Fantasy Factory fun. Rob also reluctantly takes on the role of mini-pig sitter for the week.

Viewing parties will be held at college campuses nationwide where students will watch the episode and learn breathing techniques Rob and his crew learn on the show. Cast members will be onsite for a post-show chat session at the University of Southern California (USC) watch party, held at Gurudev’s Art of Living Center in Los Angeles.

Gurudev’s upcoming book “Life at 100%” will be released on August 23rd. Viewers can learn more about Gurudev, check out videos, download an iPhone app and enter to win a trip to Gurudev’s Art of Living Ashram in India at www.yourenlightenside.com. Watch Gurudev Sri Sri Ravi Shankar at https://www.youtube.com/yesplususa.

About Gurudev Sri Sri Ravi Shankar and Art of Living Foundation

An icon of non-violence and universal human values, Gurudev Sri Sri Ravi Shankar seeks global peace through service and dialogue. Founded in 1981, his Art of Living Foundation is an international nonprofit which offers programs designed to eliminate stress and foster a sense of well-being. It works in a special consultative status with the UN's Economic and Social Council, participating in a variety of committees and activities relating to health, education, sustainable development, conflict resolution, and disaster relief. The Foundation has benefited more than 25 million people across 154 countries.

Contacts

for Art of Living Foundation
Brook Larios, 858-598-3660
brook@premisemarketing.com
or
Seema Kalra, 650-619-8523
Seema.kalra@artofliving.org