Sri Sri Ravi Shankar: Once they get a taste of this beautiful knowledge, they will not find any juice in those small pleasures. We have not presented this knowledge in an interesting way to them. That is the reason they are drawn towards intoxication. They turned towards western ideas since they felt they are getting some joy out of it. The nature of the mind is to go towards joy. And if we present that joy to them in our own culture, they will definitely come to this path. See, there are so many youths here!
Transformation has already begun. In the west, hundreds and thousands of youths are turning towards this ancient Indian knowledge.